SocialQ is a market intelligence engine that harnesses the power of the social web. Our suite of products replaces age, sex and zip code with deeper and more relevant data points about activities, attitudes and preferences - from favorite TV shows and sources of news, to education and political affiliation. While this data typically required 100's of questions appended to traditional surveys, SocialQ collects this information effortlessly simply by asking panelists to connect via Facebook.
You may have noticed that our product names are a bit non-traditional. And if you haven’t, you will as soon as you review our plans and pricing. Allow us to explain…
Market research as a practice has its origins in the 1920’s and the Golden Age of radio. As advertising hit the airwaves, advertisers began to understand the importance of the demographics of the people listening to the various programs available for sponsorship. And so, in homage to the origins of our own industry, we’ve named our products after the radio shows of the early 20th century. So far, you’ve been introduced to Meet Millie and Singin’ Sam. Stay tuned for Smilin’ Jack, Tennessee Ted and Easy Aces, all still to come.